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SMART Goal Setting

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 SMART goal setting Unless you have a clear plan, there is no point in implementing any marketing strategy. When the new marketing campaign is more successful, you need to not only track its return on investment. Goal setting is one of the hardest parts of marketing activities. But SMART (Specific: Measurable: Measurable, Attainable: Achievable, Relevant: Related, Time-bound: Time-bound) goals will be completely different, and it will report the success of the campaign through reports. . prompt: 1 All marketing should at least set the flow, sales leads, qualified sales leads and trading indicators. 2 When you finalize your SMART goal, ask the following five questions: Is the goal specific? Can you measure it? Can it be achieved? Is it related? Is there a time limit? 3 Once the goals have been established, all major players need to sign this goal and establish a schedule of these goals in order to clarify the responsibilities of the parties in their marketing activit...

Target Keywords

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target keywords Do you know what keywords your target customers use to search for your solution? Do you know which keywords are easy to rank? Listing your content with a detailed list of keywords that can be optimized to ensure that you can efficiently conduct SEO and content creation. prompt: 1 You don't need to list dozens of keywords. Imagine if you were a customer, what keywords would you use to search and list 3 to 5 keywords. 2 Use Google AdWords or Jiuzhilan Tools for keyword research. Use the keywords you find above to get relevant keyword suggestions, average monthly search volume, and keyword competition, and organize them in a spreadsheet. 3 Study the search volume of the comparative keywords and the search results of the keywords. Finally, select 3 to 5 target keywords. In selecting keywords for websites and blogs, detailed and practical strategies are needed to improve page ranking. Finding the most relevant and less competitive keywords makes it ea...

Differentiated competition

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 Differentiated competition Knowing who is your competitor and who is your target group is one thing; knowing how to compete differently and how to impress customers is another matter. Your sales team may know how to impress potential customers by differentiating competition and helping customers achieve their goals. As a marketer, can you use content to do the same thing? By creating content that effectively helps the sales team convert high-quality traffic into sales leads, at this point, continuous testing is used to test the effectiveness of differentiated competition to increase conversion rates. prompt: 1 For your target group, answer the following questions: “Our target groups are—especially who, where are they—and what should we do—unlike –” 2 What type of company (or individual) is your target customer? 3 Who is the decision maker in the target customer group? Your marketing plan should focus on these people. 4 What are the major needs and challenges ...